Search Engine Optimization Or SEO Can Be The Right Job For You
When you use Google or other search engines such as Bing and Yahoo and enter search terms (keywords), the search engine will search billions of their pages that are indexed, decide which pages are most relevant to your search terms and show them based on relevance.
The ranking of a keyword is known as Search Engine Optimization or SEO. It’s been estimated that the #1 ranking for a specific keyword can result in up to 40% of those searching for the keyword click through to the site. The lifeblood to any commercial site is traffic and the search ranking is a function of how much free traffic the site receives.
The first page ranking on Google and Yahoo can provide an increase in free traffic with the corresponding increase in sales and profits. Website marketing through focused SEO can provide a strong return on investment for many web-based businesses.
SEO Work Involves A Variety Of Skills And Functions
Starting with keyword research. What do people search for in search engines? The keywords and key phrases used in the search are analyzed to determine the frequency, how much competition, and their compatibility with the proposed content from the planned website. A number of closely related phrases are planned for each page of the site. Selected phrases are then naturally included in the page content.
Increasing The Supposed Authority of the SIte
The second step in the SEO process is increasing the supposed authority of the site. This is accomplished by adding one-way links coming into specific pages of the site. Links vary in value, but in general the more incoming links the higher the page will rank.
Incoming links can be attracted in a variety of ways but usually …Read More