August, 2019 | leathercustomwork.com

Over the years, online marketing has gone through several trends. The trends are dictated mostly by the availability of technology that determines the way people use the internet. When trends have outgrown their usefulness, new trends appear. As a marketer, we need to be aware of these trends so as not to fall behind the marketing strategies of other brands.

One of the newest and most effective online marketing trends is mobile marketing. Majority of the world population are now using mobile devices and some are even relying on these mobile devices to accomplish everyday tasks. Because of this, launching mobile marketing would mean reaching out to more targeted potential buyers for companies.

Although less than half of marketers are currently implementing mobile marketing strategies, a good number of those who haven’t are already in the planning stages of implementing one.

Another popular trend is content marketing. Internet users are …

Marketing Strategy

How To Build A List In Your Online Business

August 21, 2019October 2, 2019 - by Charles Joseph

“The money is in the list”. This is one of the basic tenets of Internet Marketing and for good reason. It’s not enough to have a well designed website with great information about your home based business. If you want to get the business up and running you need to have people visiting and wanting to stay informed. Without a list of people interested in your products or services you will not make sales and there will be no profit. So, establishing an Internet business is all about learning how to build a list and about how to maintain a relationship with the list.

To think of this in terms of the real world, let’s take the example of an author. If someone has bought one book by this author, it’s an indication that they are interested in that genre. So, the next time a book is to come out, …