Over the years, online marketing has gone through several trends. The trends are dictated mostly by the availability of technology that determines the way people use the internet. When trends have outgrown their usefulness, new trends appear. As a marketer, we need to be aware of these trends so as not to fall behind the marketing strategies of other brands.
One of the newest and most effective online marketing trends is mobile marketing. Majority of the world population are now using mobile devices and some are even relying on these mobile devices to accomplish everyday tasks. Because of this, launching mobile marketing would mean reaching out to more targeted potential buyers for companies.
Although less than half of marketers are currently implementing mobile marketing strategies, a good number of those who haven’t are already in the planning stages of implementing one.
Another popular trend is content marketing. Internet users are no longer satisfied of just simple internet browsing. Many users target sites that provide quality content.
In light of this, companies no longer just post pictures with short information about their products on their websites. Today, brands are striving to provide more quality content in forms of video, articles, or games to educate and help the buying public. When a brand gives more quality content on its website, more people will flock to their website for information or entertainment. Experts agree that content marketing is one of the best ways for companies to earn the trust of their prospects.
Online marketing once acted like a shotgun where it would cover the whole internet world. Today, online marketing has taken a more local form. Marketers now have the option to target their marketing efforts to a certain area or country.
Many small scale businesses have benefitted from this marketing strategy, especially those who do not intend or cannot provide products or services outside their city, state or country.
For those who can provide products and services on a global scale, there are websites that automatically translate advertisements or information on a website to the language of the user. This gives a more personal impact of the marketing strategy. It is only natural for a user to pay more attention to an advertisement in his or her language, especially those who are not often exposed to the English language.
Some marketing trends are already being used while others have yet to be fully utilized. Online marketers need to know what these trends are in order to use them to their advantage.