‘Social media’ is clearly one of the most frequently used terms, but at least understood in the promotion space. In terms of purely defining terms, Social Media can be defined as communication between people in digital space. This communication usually involves the exchange of ideas, experiences, information and insights, along with various media such as images and videos. Many Internet Marketing experts spend most of their days trying to find ways to utilize this social network for the purpose of raising awareness and, ultimately, sales for their clients. The problem that is commonly encountered is the fact that, unlike search engine optimization, this effort is not easily measured in terms of the time invested vs. the return received. However, measurement does not have to be a factor that causes marketers to stop or stop their Social Media efforts.
When companies take part in Social Media campaigns, such as opening a Twitter account or Facebook page, they usually do so with the aim of increasing sales. Although of course there is nothing wrong with this desired end result, it should not be the sole purpose of this campaign. Social Media not only allows people to share information in new and interesting ways, but also allows companies to communicate with their public in the same way. It has never been possible for a large organization to immediately send communications targeted to their core audience in real time. Email is close to this level of closeness, but seems almost ancient compared to Social Media.
Imagine consumers who are not happy with Tweeting their displeasure with an unpleasant brand experience. They are not happy with the services provided by the company, and have the right to share the displeasure with their Social Network. As should be done by the managers of the …Read More