3 Easy Steps to Running an Online Business

3 Easy Steps to Running an Online Business

Well first of all let’s make things clear. Running an online business is not easy. To become successful you have to be diligent and work at it like any type of business. However, there is a difficult way of doing it and there is a “Simple” way of doing it.

The difficult way is to go about it on your own. By that I mean create a product, construct a website, find a hosting company, create a sales page, market the product, generate traffic to your sales page, and make the sale. That could take anywhere between 3 months to 3-4 years, depending on how good the product is or how big your business plan is. If you are truly passionate about a specific product or niche then this might be the road you want to take. If you’re looking to generate profitable business in a shorter time frame then there is a better way.

Let’s look at the 3 easy steps to getting started and generating money fast.

Step 1: Leverage other companies

Find a company or product that is already established and has all the marketing tools in place for you. This avoids the huge step of creating the product and website which will cost lots of money and lots of your time. A good company should give you a website as well as tools you can use to market your website. They should have a sales page in place for you and an offer that is attractive enough to convert leads into sales. Also, make sure you stay within your budget, some companies charge an arm and a leg for these products or tools. Find a price that’s right for you.

Step 2: Get on board and start promoting.

Using the tools provided to you by the …

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3 Email Marketing Techniques to Put to Work For Your Business

3 Email Marketing Techniques to Put to Work For Your Business

Email marketing has emerged as one of the most effective-cost and time wise-forms of business marketing. Not only is email marketing a low- or no-cost way to convert your prospects into customers, but it also provides instant gratification. Long gone are the days where you have to prepare a direct mail piece with the designer and the printer, address each piece and add the postage, wait for prospects to receive it, and then see what happens. Sometimes in less than ten minutes, you can prepare an email marketing piece, send it out to your entire list, and see an increase in website or telephone traffic right away.

Techniques

  • Text-based emails. You always have the option to type up and send out a text-based email to your list. If your list is composed of businesses or individuals that tend to receive messages on a Blackberry or other smartphone, then this may be preferred over HTML emails that may be a difficult format to read on the go. The type of emails you may send could include a special announcement, a sale or discount offer, a link to a recent article or blog post you wrote, or read that may interest them, or a special tradeshow or event you will be attending.
  • E-newsletters. Another common form of email marketing is the e-newsletter. Newsletters are great marketing tools because you are combining useful and relevant content or information with information about your business. Newsletters allow you to position yourself as an expert in your field, which is what you are, right? Rather than a hard sale approach, newsletters allow you to sell to your readers more softly. Again, you can easily build an attractive e-newsletter using low-cost online software such as Constant Contact, iContact, or Email Brain.
  • Another great email marketing technique is
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