3 Easy Steps to Running an Online Business

3 Easy Steps to Running an Online Business

Well first of all let’s make things clear. Running an online business is not easy. To become successful you have to be diligent and work at it like any type of business. However, there is a difficult way of doing it and there is a “Simple” way of doing it.

The difficult way is to go about it on your own. By that I mean create a product, construct a website, find a hosting company, create a sales page, market the product, generate traffic to your sales page, and make the sale. That could take anywhere between 3 months to 3-4 years, depending on how good the product is or how big your business plan is. If you are truly passionate about a specific product or niche then this might be the road you want to take. If you’re looking to generate profitable business in a shorter time frame then there is a better way.

Let’s look at the 3 easy steps to getting started and generating money fast.

Step 1: Leverage other companies

Find a company or product that is already established and has all the marketing tools in place for you. This avoids the huge step of creating the product and website which will cost lots of money and lots of your time. A good company should give you a website as well as tools you can use to market your website. They should have a sales page in place for you and an offer that is attractive enough to convert leads into sales. Also, make sure you stay within your budget, some companies charge an arm and a leg for these products or tools. Find a price that’s right for you.

Step 2: Get on board and start promoting.

Using the tools provided to you by the …

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3 Email Marketing Techniques to Put to Work For Your Business

3 Email Marketing Techniques to Put to Work For Your Business

Email marketing has emerged as one of the most effective-cost and time wise-forms of business marketing. Not only is email marketing a low- or no-cost way to convert your prospects into customers, but it also provides instant gratification. Long gone are the days where you have to prepare a direct mail piece with the designer and the printer, address each piece and add the postage, wait for prospects to receive it, and then see what happens. Sometimes in less than ten minutes, you can prepare an email marketing piece, send it out to your entire list, and see an increase in website or telephone traffic right away.

Techniques

  • Text-based emails. You always have the option to type up and send out a text-based email to your list. If your list is composed of businesses or individuals that tend to receive messages on a Blackberry or other smartphone, then this may be preferred over HTML emails that may be a difficult format to read on the go. The type of emails you may send could include a special announcement, a sale or discount offer, a link to a recent article or blog post you wrote, or read that may interest them, or a special tradeshow or event you will be attending.
  • E-newsletters. Another common form of email marketing is the e-newsletter. Newsletters are great marketing tools because you are combining useful and relevant content or information with information about your business. Newsletters allow you to position yourself as an expert in your field, which is what you are, right? Rather than a hard sale approach, newsletters allow you to sell to your readers more softly. Again, you can easily build an attractive e-newsletter using low-cost online software such as Constant Contact, iContact, or Email Brain.
  • Another great email marketing technique is
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The Job Market within the SEO Industry

The Job Market within the SEO Industry

Are you a writer or programmer seeking jobs inside the SEO industry? If you have already keyed in a query into Google or Yahoo, you’ll notice that you can find all kinds of different SEO jobs. SEOs have branched into SEO consultants that will give specialized expertise inside the very wide field of online marketing. SEO effort is very well-liked along with the skill sets of your SEO professional that have been in demand. Here are the types of SEO field that could work most effectively on your particular skills.

1. The Technician.

Is a regular programmer who URL rewrites, server redirects, a lot of code, and site constructions. Essentially a tech-y, these guys will reconstruct or construct websites include them as simple for internet search engine spiders to crawl through. If you might have taken training in programming, have work experience like a server manager, or if you happen to be naturally technically minded and self-taught, next the branch of SEO expertise is for you. The drop description would have you managing content inside the system and databases, fixing structural problems of the website, and plugging in 301 redirects for deleted pages.

2. The more Tech-y Technician.

This is level two of the SEO tech-y, the geekier SEO. These guys to the more complicated technical jobs in the SEO field, they are researching the algorithms utilized by engines like google. They try to find out how the spider moves to predict its directions and decisions. And they test the SEO readiness of internet sites. These jobs need an advanced academic and technical understanding of search engines like yahoo along with the workings of web marketing.

3. The Search Engine Marketing Specialist.

An aggressive web marketing plan includes both search engine marketing and search engine optimization jobs. Search engine marketing …

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Lessons For Landing Search Marketing Jobs

Lessons For Landing Search Marketing Jobs

Finding a search engine marketing job is not difficult, but at the same time, it is not easy. The first thing about finding a job is you have to know your stuff, or at least enough to get in. Search marketing is an industry full of buzz words. Learning and keeping yourself abreast of industry buzz words is the key to finding a marketing job. When interviewing the interviewer can usually find out if you know your stuff by paying attention to the buzz words you use. Most skilled professionals use buzz words in the same way.

Industry Buzz Words

If you interview someone for a job and they come up with a piece of paper that contains buzz words then you might make a brilliant assumption that this person doesn’t know what they are talking about. So in my opinion, you need to familiarize yourself with industry buzz words and use them in your daily communication so that it becomes natural for you. Will you hire someone to promote your website if you ask them what SEO means and they look at a piece of paper to give an answer or take a long pause before answering? Exactly, so know your buzz words and know your stuff!

Creating Portfolio

Another point for finding a search marketing job is creating a portfolio. Your portfolio must include work that you have done in the past and a list of your achievements in that position. Whether it’s taking the website from position one million to position number one or cleaning the website from excessive duplicate content, you have to pinpoint this attribute and give examples of how you complete the winning task.

Showing factual and actual data is very impressive to interviewers and if they have a similar situation in their company, …

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SEO Copywriting Tips for Increased Profits

SEO Copywriting Tips for Increased Profits

SEO copywriting is all about developing high quality content for your site that is effectively optimized for the search engines and also understandable for human readers. SEO copy must have all the right keywords in all the right places, whilst it needs to both sound and read naturally. Most important though, is that it needs to be legible at the same time.

When you have your keywords in the right place, search engines tend to rank your site for the keywords you targeted. It’s not uncommon to find content that is written very well but that doesn’t include the right keywords in it, and that’s when it becomes difficult for the search engines to rank the site properly. The real key to success with SEO copywriting is to skillfully insert the keywords in such a way that it makes sense. You will now get some insights about some SEO writing methods that can help you get the most out of your online marketing campaigns.

An important SEO copywriting method is writing effective headlines. People looking for things online usually just jump from one site to another so you must be able to create headings that catch their attention. Headings are important because they let people know what your copy is going to be about. You are basically conveying what message your copy is trying to bring across. Google, as well as other search engines, are well aware of just how important headings are, and they lend a lot of weight to them when deciding on how to rank a page. That’s why you need to make sure your headings are pertinent and are closely related to your keywords. It’s important that you refrain from using words that have nothing to do with your main ideas. In other words, your heading …

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