Category: ABOUT MARKETING

Getting International Traffic to Your Website

Want to increase traffic to your website, start exchanging links with other websites. I still feel it’s the best way to increase traffic. The results may not be what we expect, but there are many site owners who seriously do not know how simple the techniques are to increase website traffic free of cost.

Link popularity is one factor determining page rank with major search engines. It is indicated on Google Info for webmasters that the number of sites linking to a particular website is frankly the single biggest factor determining the sites indexed by Google, Which makes the link relate absolutely vital to the success of all our websites.

Few little known techniques to a stronger link exchange.

1) Banner/image links: As the saying goes, a picture is worth a thousand words, same way image has to be the best. And unless it’s a perfect combination with the several techniques, this would be the least favourable link exchange program. The spiders all over the search engine are just not able to see the pictures In terms of connecting the image to some kind of a keyword that would lead them to your site. So, carefully chosen keywords lead to your website more and more traffic.

2) Plain text links: Well, let’s give this a thorough thought for a moment. The spiders are looking for keywords given out by someone looking for information. The best possibility for a near match to the request leads them to your site. The more times you key in the correct match, the more the traffic.

3) Adding text links by using anchor text: This is again a fancy way of describing the linked text. It appears to give in more weight to this style of linking. And as you begin building strong incoming links, … Read More =>

Marketing Ideas

How to Find SEO Jobs

If you’ve spent any time on the Internet (and these days, who doesn’t), you’re no doubt familiar with Internet search engines such as Google, Yahoo and Bing. But who determines which sites come up first when you search for a particular subject? That ranking is based on search engine optimization (SEO) and you can be a part of this lucrative field if you know how to find SEO jobs.

A general Internet search is the first step in how to find SEO jobs. You will find literally thousands of listings for companies seeking SEO experts, from consultants to SEO strategists to actual content writers. So a basic rule would seem to be simply to apply to the many positions that seem to crop up everyday. You can try a wide approach to simply get your foot in the door, or if you have in-depth experience, you can opt for an upper level career in SEO.

A second approach in how to find SEO jobs is to partner with a web design firm. While many companies focus on the look and operation of their official website, they soon find that an SEO expert is the person who will make the site actually get noticed. By making a connection with a web design firm (preferably one that does not already have an SEO professional), you can ask them to include you in their discussions when they start to build a new website for a client.

Freelance SEO work may be more your style. If you don’t like the idea of being tied down to one firm, considering selling your services out to whomever you wish at any time. The freedom to pick and choose your own “boss” is often a plus for an SEO professional who possesses the ability to write about … Read More =>

Marketing Agency

Attract Website Traffic Using These Tactics

For those who don’t know, SEO stands for Search Engine Optimization. It’s the process of optimizing and improving your web pages with certain keywords or keyword phrases so that they are ranked highly by the search engines on their results pages. Anyone that owns a website would love to be on the first pages of the search engines because of the traffic it brings to their website.

There are tactics out there to do that with, and involve submitting articles to article directories with a resource box linking back to your money site. Other tactics include submitting videos to all the major video sites with a link to your money site as well in the description information. Bookmarking all of these sites on all of the bookmarking services allows other users of the bookmarking services to find your money site. High page ranking sites such as all these mentioned above (Web 2.0 sites) get indexed easy by the search engines, and therefore give you link juice, and visitors from the searches that happen when people search for your keywords.

If you are trying to use the tactics of article submission, video submission, and bookmarking, you know that it takes time to submit to each and every one of the major Web 2.0 sites that you really should be using. After a while you’ll find that you would rather hire someone to do that tedious task, and free yourself to do other things. Using 65 Social/ Web 2.0 sites can be daunting if you have to sign up for them all yourself, not to mention submitting content to them on a regular basis. This could be a full time job in itself. Well if you don’t have the time, or the money to outsource these tasks to someone else, you will … Read More =>

Marketing Ideas

Do you want the whole world to know about your company’s products instantly? Do you want to make the largest impact you can make on consumer but in real time? Well digital marketing is the solution to this. It is basically the using electronic means such as the radio, television, mobiles and internet, to promote and advertise your products. It has been recently followed quite aggressively by many companies over the world. It can be done in a variety of way such as banner ads, search engines and web blogs. These days since everything is done via the internet, this basically focuses on the internet as well.

Due to the ever increasing need of effective digital marketing techniques, many agencies and consultancies have been created. These digital marketing agencies and consultancies basically give advice and plan out digital marketing strategies for the companies and people who come to them.

Digital Marketing Modern Trends

In the digital age, online marketing and sales are making up an ever increasing chunk of revenue for firms. Many corporations exist solely on the net, and for them minimizing costs and increasing their revenues is a must to survive in the midst of neck to neck competition. The best way to do this is to carefully spot online trends; i.e. observe and pinpoint what is the “hot” and “in thing” online, what is being talked about and what is currently popular.

Hence, once an online site has gathered information, it will be much easier for them to jump ahead of their competitors. They can upload useful content and then be regarded as the forerunner and gain trust and acknowledgment from customers/browsers.

Trend spotting today can be classified as an industry itself. However, if looked at closely it does not involve any rocket science. A close inspection of shifts in keywords … Read More =>

Marketing Materials

With the increasing number of users on the internet in today’s ever-evolving landscape, there is no doubt that digital efforts play a huge part in your marketing strategy. The harsh truth is, the bulk of your existing and potential customers are online at any moment and your business can’t survive without digital marketing – so start undergoing a business transformation by building your online presence.

However, there is so much more to digital marketing than just posting an image on social media or sending a newsletter; and with so many digital channels available, where should you start? Well, the first step to achieving your goals is to have a solid digital strategy in place, and here are 3 tips to help you craft an effective digital strategy.

1. Understand Your Customers

For your digital campaigns to succeed, it is essential to understand the demographic and psychographic of your customers – this will then unlock the key for you to connect with them and deliver the right message, at the right time. With zero understanding about them, all your efforts will be going down the drain – and you do not want that to happen. Hence, start crafting an exceptional buyer persona to find out the type of content that resonates with them and gather deeper insights about your audience!

2. Create Lead Generation Content

Content is King, but it has to first bring value to your audience. Think about it, the more value your content brings to your audience, the more likely they will share it, and that naturally translates into more traffic. So start experimenting with fresh, quality content and nurture your leads.

3. Utilise The Right Tool

To fully optimise your digital strategies and take them to the next level, you may need several essential tools, such … Read More =>

Marketing Ideas