“The money is in the list”. This is one of the basic tenets of Internet Marketing and for good reason. It’s not enough to have a well designed website with great information about your home based business. If you want to get the business up and running you need to have people visiting and wanting to stay informed. Without a list of people interested in your products or services you will not make sales and there will be no profit. So, establishing an Internet business is all about learning how to build a list and about how to maintain a relationship with the list.
To think of this in terms of the real world, let’s take the example of an author. If someone has bought one book by this author, it’s an indication that they are interested in that genre. So, the next time a book is to come out, it’s worth sending a letter or other promotional material to this interested party. Similarly if someone is interested in what your website has to offer, find a way to get them on your email list. Your marketing can be targeted and effective. Here are 5 tried and tested tips on how to build a list:
1. Quality Content Counts: People will join an opt-in list if you offer quality information on your website. First impressions are important so make sure that you have a well maintained and professional website. You can let people know so much by the language and tone of your website. Quality information offered in a straightforward manner can be an amazing sales pitch.
2. Remember the Squeeze Page: Now that the visitor is hooked, you can use the squeeze page to encourage them to sign up for a special offer. You can offer a newsletter or …Read More