Month: November 2018

Web design has since become very sophisticated while still retaining the core framework of HTML. JavaScript has added to the interactivity that HTML web pages can have and CSS and XML-XSL have improved the formatting options of web pages.

Web Design Progressively Gets More Sophisticated

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HTML’s options to allow objects to be embedded opens up a lot of possibilities, the most popular of them being Flash that provides unparalleled sophistication in presentation, visual appeal and animation. Flash is a program that runs as an object within HTML. It is possible to create different objects within HTML that run on their own but within the layout of the web page.

Good design makes a strong impact on the reader and helps define and change perceptions about the brand and the company. Good design is also essential for search engine optimization (SEO) as the design that includes good practices that are search-engine friendly have stronger prospects of good ranking for specific keywords.

Web design must address the dual needs of being search engine friendly and being very communicative, exhaustive with its information content and motivating the reader to feel good about the brand and delve further into the website.

Web design has challenged people who have questioned its versatility and possibilities. In the early days I recall a friend with a distinguished career in information technology contemplating that web design will reach its limits as there is only a certain amount that one can be creatively within the boundaries of the display. We now know that the 1024 x 768 pixel rectangular area offers almost infinite possibilities in web design, layouts, creativity and presentation.

Good design is about good looks, readability, cross-browser support, excellent usability and clarity of communication. Web design is not merely the purview of a graphic designer. A lot of thought needs to … Read More =>

Marketing Articles

Search engine optimization & Digital Advertising - Social Media Intangibles

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‘Social media’ is clearly one of the most frequently used terms, but at least understood in the promotion space. In terms of purely defining terms, Social Media can be defined as communication between people in digital space. This communication usually involves the exchange of ideas, experiences, information and insights, along with various media such as images and videos. Many Internet Marketing experts spend most of their days trying to find ways to utilize this social network for the purpose of raising awareness and, ultimately, sales for their clients. The problem that is commonly encountered is the fact that, unlike search engine optimization, this effort is not easily measured in terms of the time invested vs. the return received. However, measurement does not have to be a factor that causes marketers to stop or stop their Social Media efforts.

When companies take part in Social Media campaigns, such as opening a Twitter account or Facebook page, they usually do so with the aim of increasing sales. Although of course there is nothing wrong with this desired end result, it should not be the sole purpose of this campaign. Social Media not only allows people to share information in new and interesting ways, but also allows companies to communicate with their public in the same way. It has never been possible for a large organization to immediately send communications targeted to their core audience in real time. Email is close to this level of closeness, but seems almost ancient compared to Social Media.

Imagine consumers who are not happy with Tweeting their displeasure with an unpleasant brand experience. They are not happy with the services provided by the company, and have the right to share the displeasure with their Social Network. As should be done by the managers of the … Read More =>

Seo Marketing