Month: November 2018

Marketing Articles

Web Design Progressively Gets More Sophisticated

- by Charles Joseph

Web design has since become very sophisticated while still retaining the core framework of HTML. JavaScript has added to the interactivity that HTML web pages can have and CSS and XML-XSL have improved the formatting options of web pages.

Web Design Progressively Gets More Sophisticated

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HTML’s options to allow objects to be embedded opens up a lot of possibilities, the most popular of them being Flash that provides unparalleled sophistication in presentation, visual appeal and animation. Flash is a program that runs as an object within HTML. It is possible to create different objects within HTML that run on their own but within the layout of the web page.

Good design makes a strong impact on the reader and helps define and change perceptions about the brand and the company. Good design is also essential for search engine optimization (SEO) as the design that includes good practices that are search-engine friendly have stronger prospects …

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Seo Marketing

Search engine optimization & Digital Advertising – Social Media Intangibles

- by Charles Joseph
Search engine optimization & Digital Advertising - Social Media Intangibles

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‘Social media’ is clearly one of the most frequently used terms, but at least understood in the promotion space. In terms of purely defining terms, Social Media can be defined as communication between people in digital space. This communication usually involves the exchange of ideas, experiences, information and insights, along with various media such as images and videos. Many Internet Marketing experts spend most of their days trying to find ways to utilize this social network for the purpose of raising awareness and, ultimately, sales for their clients. The problem that is commonly encountered is the fact that, unlike search engine optimization, this effort is not easily measured in terms of the time invested vs. the return received. However, measurement does not have to be a factor that causes marketers to stop or stop their Social Media efforts.

When companies take part in Social Media campaigns, such as …

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