Three Types of Digital Advertising
There are several different types of digital advertising, but most businesses focus on one or two. You can try Pay-per-Click (PPC) advertising or Display advertising, or use some combination of both. Then, you can track how effective each one is by tracking results and cost per click. Read on to learn more. Hopefully, these three options will be able to help you boost sales and build brand awareness. Weigh the pros and cons of each to decide which is right for your business.
Pay-per-Click (PPC)
If you want your brand to appear at the top of search results, PPC advertising is an excellent choice. Search engines offer businesses the chance to run ads on the top of results, but it is important to understand how this method works. Many people consider PPC a shortcut to SEO. There are dozens of ad networks, but Google Ads, formerly known as Google’s AdWords, …
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