Three Types of Digital Advertising
There are several different types of digital advertising, but most businesses focus on one or two. You can try Pay-per-Click (PPC) advertising or Display advertising, or use some combination of both. Then, you can track how effective each one is by tracking results and cost per click. Read on to learn more. Hopefully, these three options will be able to help you boost sales and build brand awareness. Weigh the pros and cons of each to decide which is right for your business.
Pay-per-Click (PPC)
If you want your brand to appear at the top of search results, PPC advertising is an excellent choice. Search engines offer businesses the chance to run ads on the top of results, but it is important to understand how this method works. Many people consider PPC a shortcut to SEO. There are dozens of ad networks, but Google Ads, formerly known as Google’s AdWords, is probably the most popular.
PPC digital advertising allows you to set a maximum daily budget and control where your ads are placed. You can also control how often and where your ads appear and can even set a budget as low as one euro per day. PPC advertising is a great option for marketers of all sizes, and you can get started quickly. There are several things you need to know about PPC advertising, including the best networks for your business.
Display advertising
While there are many ways to measure the performance of your display advertising campaign, the most …
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