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Curiosity may have killed the cat, but it also created Yahoo Answers – a forum where anything can be found out. Just ask something -anything – and you’re bound to get the answer. Nearly everyone uses Yahoo Answers at some point for various reasons. I know people who spend their hours using it for a laugh, to help them with their homework or research, as well as serious questions that can be open debate. Thus Yahoo Answers has become a fun and useful online network for all, from search engine optimizers to the teenager who needs to get her homework done fast!

Online forums, such as Yahoo offers a great opportunity not only to drive traffic to your website and improve that ever important ranking, but to increase sales. It’s simple, use your knowledge to help other knowledge thirsty individuals and in turn, you will be in contact with your target audience. Then you can direct them to your website or blog where the answer can be found, thus in turn increasing your website viewings.

Yahoo Answers is not only good for helping an SEO campaign, it may help you establish a more personal customer focused campaign. After all, showing that you want to share your knowledge will demonstrate a more one to one customer relationship even though it is over the internet. So to do this, you have to give serious and informative answers which are useful to the person asking the question.

Using Yahoo Answers to your greatest advantage means you will need to create links in your answer back to your website or blog, so that you have a higher bounce back rate, otherwise it is worthless to an SEO campaign. Directing them to exact page or entry where the answer is will help Yahoo answerers find … Read More =>

Marketing Ideas

Over the years, online marketing has gone through several trends. The trends are dictated mostly by the availability of technology that determines the way people use the internet. When trends have outgrown their usefulness, new trends appear. As a marketer, we need to be aware of these trends so as not to fall behind the marketing strategies of other brands.

One of the newest and most effective online marketing trends is mobile marketing. Majority of the world population are now using mobile devices and some are even relying on these mobile devices to accomplish everyday tasks. Because of this, launching mobile marketing would mean reaching out to more targeted potential buyers for companies.

Although less than half of marketers are currently implementing mobile marketing strategies, a good number of those who haven’t are already in the planning stages of implementing one.

Another popular trend is content marketing. Internet users are no longer satisfied of just simple internet browsing. Many users target sites that provide quality content.

In light of this, companies no longer just post pictures with short information about their products on their websites. Today, brands are striving to provide more quality content in forms of video, articles, or games to educate and help the buying public. When a brand gives more quality content on its website, more people will flock to their website for information or entertainment. Experts agree that content marketing is one of the best ways for companies to earn the trust of their prospects.

Online marketing once acted like a shotgun where it would cover the whole internet world. Today, online marketing has taken a more local form. Marketers now have the option to target their marketing efforts to a certain area or country.

Many small scale businesses have benefitted from this marketing strategy, especially … Read More =>

Marketing Plan

“The money is in the list”. This is one of the basic tenets of Internet Marketing and for good reason. It’s not enough to have a well designed website with great information about your home based business. If you want to get the business up and running you need to have people visiting and wanting to stay informed. Without a list of people interested in your products or services you will not make sales and there will be no profit. So, establishing an Internet business is all about learning how to build a list and about how to maintain a relationship with the list.

To think of this in terms of the real world, let’s take the example of an author. If someone has bought one book by this author, it’s an indication that they are interested in that genre. So, the next time a book is to come out, it’s worth sending a letter or other promotional material to this interested party. Similarly if someone is interested in what your website has to offer, find a way to get them on your email list. Your marketing can be targeted and effective. Here are 5 tried and tested tips on how to build a list:

1. Quality Content Counts: People will join an opt-in list if you offer quality information on your website. First impressions are important so make sure that you have a well maintained and professional website. You can let people know so much by the language and tone of your website. Quality information offered in a straightforward manner can be an amazing sales pitch.

2. Remember the Squeeze Page: Now that the visitor is hooked, you can use the squeeze page to encourage them to sign up for a special offer. You can offer a newsletter or … Read More =>

Marketing Strategy

At one time, all you had to do to get good placement in the SERPs and draw in tons of traffic is to place the right keywords in your blog posts and web content. In more recent times, the best strategy for most was to combine all of that off and on-site SEO with well tested and thought out PPC campaigns.

Today, search engine marketing is becoming more time consuming and confusing for some. On and off-site SEO is still very important and PPC campaigns have their place, but there is also a huge emphasis now placed on marketing through social networking sites like Facebook, Twitter, and LinkedIn.

These sites are visited by millions of people every day and there are even many people who could be considered addicted to some of the sites. These social networking junkies will check in with their Facebook accounts several times a day with many receiving instant notifications through their cell phones when something is posted to their page. Even more are on Twitter off and on throughout the day through their cell phones.

Facebook is the most popular social networking site being used by marketers right now because it has a “like” feature that allows users to scope out businesses, products and services that they like and broadcast it to their friends. When a user finds a business page and clicks the “like” button the business gets listed on the like page of that user, but a notification that the “like” button was clicked goes out to all friends connected with that user.

Facebook friends pass these “like” links around and many people will click the links that their friends have liked. They will end up liking the business themselves in the end. This is virtual word-of-mouth and since there are incentives on … Read More =>

Social Media Marketing

Digital advertising agency plays a pivotal function in our life. It has turn out to be impossible to complete any kind of enterprise devoid of the help from the digital marketing and advertising. The digital advertising agencies attempt their level finest to paint a meaningful image of any company in the online. These days most of the people of civilized countries understand how to operate laptop and world-wide-web and they search anything on world-wide-web as well as the digital advertising agency make an effort to bring all the things to the readers or viewers.

The picture of your online market place has undergone drastic transform in recent years. The internet market place has turn into a great deal smarter, much better and superior. In current previous, we applied to associate the digital world with the solutions like television, or watch or even with kitchen appliances but now standing on 2011; we’ll like to attach digital with internet marketing very correctly.

The digital industry and net marketplace have a important significance. Each the terms have blended smoothly and these give a great result in different sorts of business enterprise. The enterprises of various goods get additional credibility if they’re launched in world-wide-web. The products will able to hit the target customers additional effectively by the help with the online marketing agencies.

Online marketing agency bring distinct elements on the online like seo, social media advertising and marketing, social networks, web-technology and multimedia options below a single roof. They may be assisting to make vast network amongst the folks and enterprise globe. However, they should try to bring all of those together in order that it will able to generate some sort of credibility among the customers.

The majority of the enterprise houses are taking support from the agencies to possess a … Read More =>

Digital Agency