Easy Ways to Integrate Your SEO and IT
While SEO is an important part of marketing strategies, it requires support and input from your IT team, which is responsible for the search engine access to the company website, as well as putting necessary redirects in place and fixing any server errors. We discuss four simple methods to involve IT in SEO projects and develop a smooth working relationship.
1. Inclusion and Education
For every SEO project you run, ensure a member of the IT department is included in it. This means all stakeholders are fully aware of what is happening and required from each team and helps to foster stronger relationships between departments.
Also, take the opportunity to talk to IT team members you interact with and help them understand your approach to SEO. While they may already have a grasp of SEO concepts – which is something to ask them about – there are several …
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