Month: November 2018

Web design has since become very sophisticated while still retaining the core framework of HTML. JavaScript has added to the interactivity that HTML web pages can have and CSS and XML-XSL have improved the formatting options of web pages.

Web Design Progressively Gets More Sophisticated

image source

HTML’s options to allow objects to be embedded opens up a lot of possibilities, the most popular of them being Flash that provides unparalleled sophistication in presentation, visual appeal and animation. Flash is a program that runs as an object within HTML. It is possible to create different objects within HTML that run on their own but within the layout of the web page.

Good design makes a strong impact on the reader and helps define and change perceptions about the brand and the company. Good design is also essential for search engine optimization (SEO) as the design that includes good practices that are search-engine friendly have stronger prospects of good ranking for specific keywords.

Web design must address the dual needs of being search engine friendly and being very communicative, exhaustive with its information content and motivating the reader to feel good about the brand and delve further into the website.

Web design has challenged people who have questioned its versatility and possibilities. In the early days I recall a friend with a distinguished career in information technology contemplating that web design will reach its limits as there is only a certain amount that one can be creatively within the boundaries of the display. We now know that the 1024 x 768 pixel rectangular area offers almost infinite possibilities in web design, layouts, creativity and presentation.

Good design is about good looks, readability, cross-browser support, excellent usability and clarity of communication. Web design is not merely the purview of a graphic designer. A lot of thought needs to go into it for the right method of communication and the mood or theme that the web page should address. HTML and JavaScript programmers, Flash animators, content writers and SEO specialists all have a large role to play in the construction of a web page. Good design must include a team that at-least comprises of thought in communication, visual design, interaction design, content writing and SEO analysis and structure.

All this makes web design a very sophisticated activity and a deeply satisfying one with immense possibilities and potential. Constant innovation, new technologies and business applications will ensure that web design keeps growing in stature and content and becomes increasingly sophisticated and versatile. Improvements in telecommunications, 3G mobile networks and broadband have reduced the constraints on size and data transfer. Websites can now have more advanced features including high definition video and audio and animation with real-time viewing over high speed networks.… Read More

Marketing Articles

Search engine optimization & Digital Advertising - Social Media Intangibles

image source

‘Social media’ is clearly one of the most frequently used terms, but at least understood in the promotion space. In terms of purely defining terms, Social Media can be defined as communication between people in digital space. This communication usually involves the exchange of ideas, experiences, information and insights, along with various media such as images and videos. Many Internet Marketing experts spend most of their days trying to find ways to utilize this social network for the purpose of raising awareness and, ultimately, sales for their clients. The problem that is commonly encountered is the fact that, unlike search engine optimization, this effort is not easily measured in terms of the time invested vs. the return received. However, measurement does not have to be a factor that causes marketers to stop or stop their Social Media efforts.

When companies take part in Social Media campaigns, such as opening a Twitter account or Facebook page, they usually do so with the aim of increasing sales. Although of course there is nothing wrong with this desired end result, it should not be the sole purpose of this campaign. Social Media not only allows people to share information in new and interesting ways, but also allows companies to communicate with their public in the same way. It has never been possible for a large organization to immediately send communications targeted to their core audience in real time. Email is close to this level of closeness, but seems almost ancient compared to Social Media.

Imagine consumers who are not happy with Tweeting their displeasure with an unpleasant brand experience. They are not happy with the services provided by the company, and have the right to share the displeasure with their Social Network. As should be done by the managers of the Social Media and Online Promotion campaigns, the companies concerned are quickly aware of this displeasure, and respond directly to consumers. In some communications, customers have their problems appropriate, and go to one more singing praise from the company AND the way they handle the situation. Companies will do the same if individuals have contacted them directly, so why not reach consumers in the social space?

Overcoming these direct and direct needs and concerns of customers is not a measurable action at all. No sales have been made, or directives generated. However, the value here may be even greater than sales. What happens here is the creation of the right relationship, but more than that, strengthening the partnership. Most consumers tend to stay with brands for years until a significant event or action occurs that causes them to switch. In the example outline above, a negative experience by a customer might eventually turn into a total neglect of the brand. By utilizing Social Media, companies not only avoid these losses, but make consumer / brand partnerships stronger. These consumers are now more likely to be product evangelists, spread the word about how companies improve the situation and reach them directly.

Avoiding … Read More

Seo Marketing