leathercustomwork.com

Top Shopify Apps for Last-Mile Delivery

April 24, 2019April 24, 2019 - by Charles Joseph

A seamless service from product search to delivery is the aim of every online retailer, so anything that improves the process is to be welcomed. But it’s the last mile that could prove the most critical in the purchasing journey.

Image Credit

According to Retail Sector, the option of having their purchase delivered within two days could make all the difference in persuading over 70% of consumers to buy goods online. So with that in mind, we’ve come up with the top Shopify apps that streamline your options.

Delivery Date Range

A clever little plug-in that gives a guide to anticipated delivery dates, the Delivery Date Range app appears on the actual product page, thereby encouraging customers to stay on the page and complete their transaction. Easily customised by the retailer, this app lets users define their own content, which can then be combined with a countdown clock. This …

Digital Advertising

Easy Ways to Integrate Your SEO and IT

March 28, 2019March 28, 2019 - by Charles Joseph

While SEO is an important part of marketing strategies, it requires support and input from your IT team, which is responsible for the search engine access to the company website, as well as putting necessary redirects in place and fixing any server errors. We discuss four simple methods to involve IT in SEO projects and develop a smooth working relationship.

Image Credit

1. Inclusion and Education

For every SEO project you run, ensure a member of the IT department is included in it. This means all stakeholders are fully aware of what is happening and required from each team and helps to foster stronger relationships between departments.

Also, take the opportunity to talk to IT team members you interact with and help them understand your approach to SEO. While they may already have a grasp of SEO concepts – which is something to ask them about – there are several …

Social Media Marketing

What Do You understand About Social Media Promoting?

February 17, 2019May 28, 2019 - by Charles Joseph

Whenever a person mentions social media, the very first thing that comes to mind is Twitter, Facebook or LinkedIn. The aforementioned are all useful and great platforms for business enterprise people. Sadly, a sizable variety of marketers make the error of failing to concentrate beyond the walls of those social sites whenever they’re acquiring ways of driving their business’s targeted traffic. Social media advertising and marketing connects and interacts with clientele in a extra private and dynamic level than regular marketing and advertising.

What Do You understand About Social Media Promoting?

image source

The largest difficulty with this form of promoting is the fact that most enterprise folks do not fully grasp what they truly want once they are using it. They don’t realize that diverse companies with distinct targets and budgets shouldn’t use the exact same social media marketing strategy. Some of these strategies include things like:

Brand management

Brand advertising will be the quantity 1 strategy …

Digital Marketing

The Career Path of a Digital Marketing Manager

February 10, 2019May 28, 2019 - by Charles Joseph

If you want a career in digital marketing, you should be aware that this job requires excellent technology know-how and familiarity with the traditional ways of marketing. This job has a lot of room for growth, as several companies are now delving into creating buzz and awareness through the use of the internet and social media.

The Career Path of a Digital Marketing Manager

image source

As a digital marketing manager, you are going to take care of the brand that you are handling and generate leads for it using different channels in the internet. This includes promoting products and services through websites, mobile phones, social media and even traditional channels like television and radio. If you are interested in this position, it is best that you observe how people interact with the brands that are advertised online. You must be well versed in the current and latest trends and of course, possess good verbal and written communication …

Marketing Ideas

3 Things Your Competitors Can Teach You about SEO

January 16, 2019January 16, 2019 - by Charles Joseph

They say be innovative. They say be original. They say be yourself. That’s great and for some people it’s the only way to succeed. In fact, Jeff Bezos said in an interview that all attempts to copy competitors with products kind of failed for Amazon. He claimed that they only ever succeeded when they invented entirely new solutions.

However, what might be true for Jeff Bezos and Amazon, might not be the case for everyone.

Remember the saying, keep your friends close and your enemies closer? Especially when it comes to beating your competitors at SEO, it’s best to know what they’re up to.

Here is what Marc Straessle, the owner of a Perth SEO Agency focused on digital marketing in Perth, would do to beat competitors for rankings on a particular keyword or set of closely related keywords.

You can go the old-fashioned way and simply google your …