Brand Marketing News
Marketing Articles

Brand Marketing News

- by Charles Joseph

There are many forms of corporate journalism. Some companies produce news to generate leads, while others use “news” to serve their customers and create an entirely new image of their company. Regardless of the motivation, the goal is to attract readers, and hopefully convert them into paying customers. Whether it is through a magazine, blog, or website, brand journalism is a crucial component of successful marketing. This article outlines the many forms of corporate journalism.

Heineken launches brand journalism campaign

The Heineken brand recently launched a unique campaign to create a connection between the brand and soccer fans. The “Soccer is Here” campaign features the likes of David Villa, Carli Lloyd, Landon Donovan and others, and features interactive engagements and year-long commercials. The campaign kicked off on March 6, in conjunction with the MLS season’s opening day. The brand is making an effort to become the most talked-about beer in …

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How to Choose a Full-Service Digital Marketing Agency
Marketing Agency

How to Choose a Full-Service Digital Marketing Agency

- by Charles Joseph

If you’re looking to outsource your digital marketing, you should look for a full- service agency. While search engine campaigns and Social media marketing are essential for generating traffic, branding your company and boosting your brand are also vital aspects of digital marketing. The right agency will be flexible and adapt their services to meet the changing needs of your business. Read on to find out how to choose a digital marketing agency that will get the job done.

Full-service digital marketing agency

A full-service digital marketing agency delivers integrated marketing services. It helps businesses launch coordinated marketing efforts and boost sales. These agencies offer services such as search engine optimization (SEO), pay-per-click (PPC), content marketing, email marketing, and social media marketing. Additionally, these agencies help businesses develop and maintain websites, apps, and digital content. To learn more about the benefits of hiring a full-service digital marketing agency, read on!…

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Best Marketing Tools for Small Businesses
Marketing Tools

Best Marketing Tools for Small Businesses

- by Charles Joseph

If you’re looking to improve your marketing strategy, the best marketing tools will help you get there. The best marketing tools are the invisible foundation of a solid marketing strategy. But there are hundreds of marketing tools available, many of them expensive and difficult to use. Finding the best ones can be difficult, but Small Business Trends has compiled a list of the best marketing tools for small businesses. These tools are top of the class, affordable, and free.

Sendinblue

If you want to build a list and market to it, Sendinblue is an excellent email marketing tool. Its Shared Inbox feature helps you keep track of messages from various customers and prospects. You can assign a tag to a specific customer and mark a message as resolved. It also keeps conversation histories, which are invaluable for lead generation. It also allows you to create forms for landing pages and …

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How to Make Money Online From Home
Make Money Online

How to Make Money Online From Home

- by Charles Joseph

One way to make money online from home is by buying and selling websites. Selling websites is similar to renovating homes, but the difference is that you are not responsible for keeping up the business. Sometimes people don’t have the time or desire to take care of an online business, so they opt to sell it. You can still reap the benefits of traffic and sell it to a buyer. Then you can earn money from your website without spending a dime on it.

Sell stock photos

One way to earn money online from home is selling stock photos. Getty Images is a company that pays the highest royalty rates in the industry, up to 75%. If you want to sell pictures on Getty Images, you need to apply for membership. Getty has over 1.5 million customers from 200 countries and will help you create your collection. Then, all you …

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Event Marketing Examples That Can Help You Plan Your Next Promotional Campaign
Event Marketing

Event Marketing Examples That Can Help You Plan Your Next Promotional Campaign

- by Charles Joseph

There are many ways to market an event to your target audience, and social media is a great way to promote it. Creating a timeline is helpful when planning your marketing strategies, and Livestreaming platforms can be a valuable way to reach non-attendees. You can also consider creating a roadshow for your event. Below are some event marketing examples that can help you plan your next promotional campaign. All of these ideas are sure to generate excitement and positive feedback for your organization.

Social media is a great way to promote an event

When promoting an event through social media, you can create user-generated content. This content can range from selfies at an event to screenshots of the service or product. It inspires others to share it, which spreads your advertising far and wide. You should repost user-generated content and credit the creators, which will encourage them to post more …

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