Author: Charles Joseph

Types of Marketing Research
Marketing Research

Types of Marketing Research

- by Charles Joseph

There are several types of marketing research, but they all have a specific purpose. Exploratory research, Descriptive research, and Casual research are examples of this. Exploratory research aims to determine what people’s reactions are to a certain product or service. Descriptive and casual research focus on specific audiences, while primary research focuses on the attitudes and beliefs of a specific demographic. This type of research is most appropriate when an audience’s needs are not fully understood.

Exploratory research

Marketing researchers use exploratory research to find out more about their target audience or a topic. Often, the results of exploratory research will provide the marketer with insights about their product/service, their competitors, or their own marketing. By identifying the challenges and opportunities that consumers face in your market, you can form hypotheses and focus your objectives accordingly. Here are the benefits of exploratory research:

Exploratory research often does not yield specific …

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The Benefits of Custom Marketing Products
Marketing Products

The Benefits of Custom Marketing Products

- by Charles Joseph

If you want to create awareness for your brand and promote company events, then custom marketing products can help. Promotional products can increase brand awareness, motivate employees, and advertise a company’s events. In addition, they can be used as giveaways at events. If you are unsure about which custom marketing products to order, SanzoTNT can help you with branding consultations. Read on to discover the many benefits of promotional products. And don’t forget to check out our selection of promotional products!

Promotional products increase brand awareness

While many people believe that only branded apparel can increase brand recognition, it is actually the other way around. In fact, it is actually the colors of apparel that are known to increase brand recognition. Consumers often mistake khaki pants for company uniforms, so embroidered polo shirts and khaki pants are a good way to increase brand awareness. Many products also feature a logo …

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The Importance of a Marketing Plan
Marketing Plan

The Importance of a Marketing Plan

- by Charles Joseph

The four P’s of a marketing plan are product, price, place, and promotion. They revolve around your product and how it is relevant to your target market. You will define your target market and buyer persona as well as determine how your product or service will be sold. Your marketing plan must include all four elements. Here are some tips on how to make your marketing plan stand out among your competitors. Use the four P’s to guide your strategy.

Market research

Market research is essential to understanding the needs and desires of consumers and determining which products and services will have the greatest market appeal to them. In addition, market research can help you determine your competitive advantage by identifying your key demographics. Listed below are the advantages of market research. Understanding your customers’ needs and preferences is crucial to developing successful marketing strategies. Once you have identified your …

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Why You Should Be Using Plastic Coupons as Part of Your Marketing Strategy
Marketing Ideas

Why You Should Be Using Plastic Coupons as Part of Your Marketing Strategy

- by Charles Joseph

Every day, more and more people turn to plastic coupons to make their needed purchases. The idea is that you attach a small, scannable code to your literature or business cards. When someone scans the coupon code with their smartphone, they can redeem it for a discount on their next purchase. The following are why using plastic coupons could be your ticket to success this summer.

You’ll Guarantee Your Customers a Discount

It would help promote your business with plastic coupons. A plastic coupon guarantees that each customer they bring into your store gets a discount. When someone comes into the store, they will see the coupon and realize they can get something for less. This will help them focus on what you are selling rather than just going in for a bargain and potentially spending more than they need to.

Gives Your Business More Visibility

When people receive their …

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Social Media SEO Tools
Social Media Marketing

Social Media SEO Tools

- by Charles Joseph

If you have a website, you will want to use social media SEO tools like SimilarWeb to check your website for dead links and error codes, as well as internal and external URLs. SimilarWeb also checks for plagiarism and counts characters and words in posts. These tools can help you tell better stories and use more compelling imagery. They even provide APIs so you can use them to check your competitors. In this article, we will look at three of the most useful social media SEO tools.

MozBar

In order to understand how your website is performing on search engines, you should use tools such as MozBar. These tools will highlight different metrics, such as the page authority and domain authority. They also display information about your social media pages and the number of shares a page has received. If you want to maximize your social media SEO efforts, you …

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