Five Things a Small Business Can Do Today to Improve Online Marketing
So, what can you do to improve your online marketing if you are a small business? You need to find something that is the most effective for the minimum cost and the minimum amount of input. Something you can do regularly that you know is having a positive impact.
Here is a list of five things you can do today to improve your small business online marketing:
- Give your website a makeover– often a small business website was setup more than three years ago and without a full understanding of what can be achieved. Online digital marketing is always changing as new technologies become available, and you can slip down in the search engine rankings as a result. Google also favours websites with a good user experience. You need to make sure your website is responding to these and is always up to date. Have you included a link to your social media page for example and allowed your content to be shared easily? Have you provided sufficient calls to action such as a quick enquiry form or clear phone number? Are your website pages setup with search engine optimisation (SEO) in mind and using the best keywords? Ask your web designer to implement these simple things and you will ensure you look up to date and are well placed among your competitors.
- Get blogging!– within your website makeover you should include a facility to blog regularly. Google has made several updates to its search algorithm in recent