Is it time for it to dump your database and concentrate your energies on social media marketing sites?
This is a question that Digital Personnel put to recruiters mixed up in the digital media recruitment space recently. Surprisingly most thought it was an absurd idea, using the stance that the agency database is the ultimate USP and also to eliminate it can be comparable to lowering your telephone wires. In fairness, it turned out a leading question as it would indeed be rather silly to eliminate your matured database of contacts and will also always be the key tool for documenting feedback.
The point was based upon the power today to network vacancies across social sites for example LinkedIn, Twitter, and Facebook instead of still find it essential to utilize your database. It is important these days to create communities on places to waste time and target specialist audiences. These captive audiences can then enable you to by either directly showing desire for opportunities, or bypassing your vacancies to their network of contacts. In many cases at Digital Personnel, the company can network possibilities to groups of specialists inside digital space and identify fully qualified candidates eager to pursue vacancies without much as even contemplating looking with a private database.
SEO in Social Media’s Impact
Candidates from social and business networking sites usually appear using a full career history, an increasing of their interactions with blogs and notable websites as well as a comprehensive report on recommendations. This could be construed as a dream to be realized in the recruitment industry! This is not new news naturally but what will require further thought is how to engage these audiences of potential candidates and what strategies have to be carried out to grow appropriate and rewarding communities. Are recruitment agencies ready to construct themselves a brand name and communicate daily with their associates? It will be interesting to find out how this develops over time.
There may also be rewards found by clients. By building a stronger online presence, recruitment agencies can further their reach for potential business partners and if credible engagement with audiences is evident, a manager could be wise to make the first move. The canvass calls are not going to stop of course (utopia for several employers!) but this can be potentially another route to increased revenue streams.
Social media is surely an unstoppable force that may engulf the recruitment industry, and it has already become the lead medium in some market sectors. A recruiters’ unique database is not a selling point, the capability to tap into the unlimited talent throughout the web and capitalize on that is how agencies will ultimately be judged.