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If you aren’t getting your advertising and marketing in sync together with your organization and your product, sport over. A.T. Kearney’s report, On Strong Floor: Brick and Mortar is the Basis of Omnichannel Retailing,” has some fascinating insights on customer preferences for brick and mortar vs online shops.
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Marketing directors are chargeable for tasks together with planning, developing, and creating advertising plans for merchandise and/or providers; conducting marketing research to remain abreast of modifications in the aggressive atmosphere or within gross sales channels, and overseeing/guiding the work of any external advertising or public relations corporations underneath contract with the corporate or organization.
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