If you’re looking to improve your marketing strategy, the best marketing tools will help you get there. The best marketing tools are the invisible foundation of a solid marketing strategy. But there are hundreds of marketing tools available, many of them expensive and difficult to use. Finding the best ones can be difficult, but Small Business Trends has compiled a list of the best marketing tools for small businesses. These tools are top of the class, affordable, and free.
Sendinblue
If you want to build a list and market to it, Sendinblue is an excellent email marketing tool. Its Shared Inbox feature helps you keep track of messages from various customers and prospects. You can assign a tag to a specific customer and mark a message as resolved. It also keeps conversation histories, which are invaluable for lead generation. It also allows you to create forms for landing pages and subscriptions.
Xtensio
Xtensio is an excellent tool for digital marketing. It provides a branded strategy hub and allows you to organize all of your marketing efforts in one place. The tool has features to create and edit documents, customer personas, and promotional plans. It also allows you to make documents public and collaborate with your team. Lastly, Xtensio is a collaborative tool that allows you to create living documents and share them with collaborators.
Curata
A content marketing tool like Curata is an excellent way to engage customers and create brand awareness. The platform can help users find, curate, and serve content across channels and devices. The platform also helps analyze the performance of content and manage various assets. The tool is available in various versions, including Intro, Basic, Advanced, and Enterprise. It can help marketers create content and manage workflows without the hassle of manual work. However, before you invest in it, you should first determine if it will benefit your business.
Outbrain
Outbrain is a popular ad network for publishers. It allows publishers to monetize content and clicks and grow their audience. Because the audience is already in the content-consuming mode, they are more engaged and stay longer. Also, because the ads look like content, it’s easier for publishers to attract new users. Outbrain is growing in popularity among media publishers. Here are some reasons why you should consider using it for your advertising campaigns.
EngageBay
Whether you’re a newbie or a seasoned marketer, EngageBay can help you grow your business by offering a comprehensive marketing hub that includes email marketing tools, social media connections, customer relationship management (CRM), lead generation, and appointment scheduling. It’s a comprehensive solution that can help you sell and support your customers smarter while keeping your customer at the center of your business. EngageBay also helps you turn your customers into brand ambassadors, thanks to its intuitive ticketing system.
Salesmate CRM
When you want to increase your sales, Salesmate CRM is an excellent tool. It provides insights into your sales and marketing efforts, enabling you to optimize your sales strategy and find the right people to convert leads into customers. Salesmate allows you to track your sales reps’ activity, track how many leads they are converting, and even track their training. With a few clicks of the mouse, you can track every single interaction with a customer.
SendGrid
As an email marketing platform, SendGrid has an impressive set of analytics features, including email deliverability and open rates. This level of detail makes it comparable to leading email marketing tools. For organizations sending a high volume of email, SendGrid is a reliable choice. With expert help and plugin integrations, SendGrid can improve your email marketing campaigns and help you achieve powerful results. Furthermore, the company also offers SMS messaging campaigns.