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3 Tips on How to Create an Effective Digital Strategy

September 24, 2019October 2, 2019 - by Charles Joseph

With the increasing number of users on the internet in today’s ever-evolving landscape, there is no doubt that digital efforts play a huge part in your marketing strategy. The harsh truth is, the bulk of your existing and potential customers are online at any moment and your business can’t survive without digital marketing – so start undergoing a business transformation by building your online presence.

However, there is so much more to digital marketing than just posting an image on social media or sending a newsletter; and with so many digital channels available, where should you start? Well, the first step to achieving your goals is to have a solid digital strategy in place, and here are 3 tips to help you craft an effective digital strategy.

1. Understand Your Customers

For your digital campaigns to succeed, it is essential to understand the demographic and psychographic of your customers – …

Event Marketing

SEO Copywriting Tips for Increased Profits

September 20, 2019October 2, 2019 - by Charles Joseph

SEO copywriting is all about developing high quality content for your site that is effectively optimized for the search engines and also understandable for human readers. SEO copy must have all the right keywords in all the right places, whilst it needs to both sound and read naturally. Most important though, is that it needs to be legible at the same time.

When you have your keywords in the right place, search engines tend to rank your site for the keywords you targeted. It’s not uncommon to find content that is written very well but that doesn’t include the right keywords in it, and that’s when it becomes difficult for the search engines to rank the site properly. The real key to success with SEO copywriting is to skillfully insert the keywords in such a way that it makes sense. You will now get some insights about some SEO writing …

Marketing Ideas

Using Yahoo Answers To Your Advantage in SEO

September 10, 2019October 2, 2019 - by Charles Joseph

Curiosity may have killed the cat, but it also created Yahoo Answers – a forum where anything can be found out. Just ask something -anything – and you’re bound to get the answer. Nearly everyone uses Yahoo Answers at some point for various reasons. I know people who spend their hours using it for a laugh, to help them with their homework or research, as well as serious questions that can be open debate. Thus Yahoo Answers has become a fun and useful online network for all, from search engine optimizers to the teenager who needs to get her homework done fast!

Online forums, such as Yahoo offers a great opportunity not only to drive traffic to your website and improve that ever important ranking, but to increase sales. It’s simple, use your knowledge to help other knowledge thirsty individuals and in turn, you will be in contact with your …

Marketing Plan

The Newest Trends in Online Marketing

August 28, 2019October 2, 2019 - by Charles Joseph

Over the years, online marketing has gone through several trends. The trends are dictated mostly by the availability of technology that determines the way people use the internet. When trends have outgrown their usefulness, new trends appear. As a marketer, we need to be aware of these trends so as not to fall behind the marketing strategies of other brands.

One of the newest and most effective online marketing trends is mobile marketing. Majority of the world population are now using mobile devices and some are even relying on these mobile devices to accomplish everyday tasks. Because of this, launching mobile marketing would mean reaching out to more targeted potential buyers for companies.

Although less than half of marketers are currently implementing mobile marketing strategies, a good number of those who haven’t are already in the planning stages of implementing one.

Another popular trend is content marketing. Internet users are …

Marketing Strategy

How To Build A List In Your Online Business

August 21, 2019October 2, 2019 - by Charles Joseph

“The money is in the list”. This is one of the basic tenets of Internet Marketing and for good reason. It’s not enough to have a well designed website with great information about your home based business. If you want to get the business up and running you need to have people visiting and wanting to stay informed. Without a list of people interested in your products or services you will not make sales and there will be no profit. So, establishing an Internet business is all about learning how to build a list and about how to maintain a relationship with the list.

To think of this in terms of the real world, let’s take the example of an author. If someone has bought one book by this author, it’s an indication that they are interested in that genre. So, the next time a book is to come out, …