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To kick off the assembly, Gary stated that over two-thirds of selling is B2B (I’ve heard it’s nearer to eighty%) and that he hoped to encourage students to go in to B2B Advertising and marketing. Following a stint company side at WCRS as lead strategist on Sky, Zoe is now Group Marketing Director at Trinity Mirror the place she heads up advertising, analytics, perception and corp comms across many power newsbrands, working carefully with editors to ensure advertisers and shoppers alike understand and value their unique place in increasingly fragmented media markets.
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