Month: August 2019

Over the years, online marketing has gone through several trends. The trends are dictated mostly by the availability of technology that determines the way people use the internet. When trends have outgrown their usefulness, new trends appear. As a marketer, we need to be aware of these trends so as not to fall behind the marketing strategies of other brands.

One of the newest and most effective online marketing trends is mobile marketing. Majority of the world population are now using mobile devices and some are even relying on these mobile devices to accomplish everyday tasks. Because of this, launching mobile marketing would mean reaching out to more targeted potential buyers for companies.

Although less than half of marketers are currently implementing mobile marketing strategies, a good number of those who haven’t are already in the planning stages of implementing one.

Another popular trend is content marketing. Internet users are no longer satisfied of just simple internet browsing. Many users target sites that provide quality content.

In light of this, companies no longer just post pictures with short information about their products on their websites. Today, brands are striving to provide more quality content in forms of video, articles, or games to educate and help the buying public. When a brand gives more quality content on its website, more people will flock to their website for information or entertainment. Experts agree that content marketing is one of the best ways for companies to earn the trust of their prospects.

Online marketing once acted like a shotgun where it would cover the whole internet world. Today, online marketing has taken a more local form. Marketers now have the option to target their marketing efforts to a certain area or country.

Many small scale businesses have benefitted from this marketing strategy, especially those who do not intend or cannot provide products or services outside their city, state or country.

For those who can provide products and services on a global scale, there are websites that automatically translate advertisements or information on a website to the language of the user. This gives a more personal impact of the marketing strategy. It is only natural for a user to pay more attention to an advertisement in his or her language, especially those who are not often exposed to the English language.

Some marketing trends are already being used while others have yet to be fully utilized. Online marketers need to know what these trends are in order to use them to their advantage.… Read More

Marketing Plan

“The money is in the list”. This is one of the basic tenets of Internet Marketing and for good reason. It’s not enough to have a well designed website with great information about your home based business. If you want to get the business up and running you need to have people visiting and wanting to stay informed. Without a list of people interested in your products or services you will not make sales and there will be no profit. So, establishing an Internet business is all about learning how to build a list and about how to maintain a relationship with the list.

To think of this in terms of the real world, let’s take the example of an author. If someone has bought one book by this author, it’s an indication that they are interested in that genre. So, the next time a book is to come out, it’s worth sending a letter or other promotional material to this interested party. Similarly if someone is interested in what your website has to offer, find a way to get them on your email list. Your marketing can be targeted and effective. Here are 5 tried and tested tips on how to build a list:

1. Quality Content Counts: People will join an opt-in list if you offer quality information on your website. First impressions are important so make sure that you have a well maintained and professional website. You can let people know so much by the language and tone of your website. Quality information offered in a straightforward manner can be an amazing sales pitch.

2. Remember the Squeeze Page: Now that the visitor is hooked, you can use the squeeze page to encourage them to sign up for a special offer. You can offer a newsletter or an e-book as a free give away but first make sure that the visitor has to sign-up for the free offer. Visitors are much more likely to join your list if you offer them quality information.

3. Make the Freebies Memorable: Whether you offer a once a month newsletter or an immediate free e-book, make the free give away a source of useful information. If it’s full of fluff or seems an obvious sales pitch, the bulk of your list may well unsubscribe. This is your opportunity to establish yourself as an expert in the field and to demonstrate your credibility and trustworthiness. Make sure that you don’t just offer recycled material that your list subscribers will not value.

4. Use the Forums: The Internet is a global marketplace and there are people all over who are interested in the kind of things you want to market. As I have said before, the key is to help them find you. So, visit the places they visit and make your presence felt in a professional manner. If you want to sell hand-made specialty cards, stop by in forums where people are discussing invitation card ideas and hop into discussions … Read More

Marketing Strategy