They say be innovative. They say be original. They say be yourself. That’s great and for some people it’s the only way to succeed. In fact, Jeff Bezos said in an interview that all attempts to copy competitors with products kind of failed for Amazon. He claimed that they only ever succeeded when they invented entirely new solutions.
However, what might be true for Jeff Bezos and Amazon, might not be the case for everyone.
Remember the saying, keep your friends close and your enemies closer? Especially when it comes to beating your competitors at SEO, it’s best to know what they’re up to.
Here is what Marc Straessle, the owner of a Perth SEO Agency focused on digital marketing in Perth, would do to beat competitors for rankings on a particular keyword or set of closely related keywords.
You can go the old-fashioned way and simply google your target keyword(s) to make a list of who is ranking on page one for the same.
However if you want to be a bit more sophisticated and if you want to know who is ranking on page one for each of your target cities, countries or geographic regions, you might want to use rank tracking software tools, such as Link-assistant’s rank-tracker tool.
So once you know who your competitors are, what’s next you ask?
Here are three things that you can learn from your competitors in order to beat them at SEO.
#1 Analyse Competitors Content
The fact that Google is all about relevance and serving results that answer searchers’ specific keyword queries, it’s safe to say that your competitors who already rank on page one, have done a pretty good job with their content.
What you definitely don’t want to do is copying their content. Google is too smart and will penalise your website if you do. However, since your competitors on page one are considered relevant, you could definitely borrow ideas from them in order to help your own information architecture, or in other words you can collect ideas of what content Google considers relevant for the given keywords.
Now that you’ve borrowed some of the concepts from competitors, mixed in with your own ideas and topics, it’s relatively simple what to do next:
Write excellent content that has more breath, is more in-depth and that is more relevant.
#2 Find Link Opportunities
Some SEO experts say that back-links have become worthless and that Google doesn’t consider them anymore as a ranking factor. In my opinion they are dead wrong. Back-links remain one of the most important factors when it comes to keyword rankings. Yes Google became a lot smarter in detecting paid and spamy links, but natural quality links definitely carry a lot of value.
So how to go about building links? Your competitors on page one have already done the hard work for you. They’ve prospected and found many link opportunities. When you analyse your competitor’s back-links, you will find easy link opportunities very fast. They … Read More