Month: January 2019

3 Things Your Competitors Can Teach You about SEO

They say be innovative. They say be original. They say be yourself. That’s great and for some people it’s the only way to succeed. In fact, Jeff Bezos said in an interview that all attempts to copy competitors with products kind of failed for Amazon. He claimed that they only ever succeeded when they invented entirely new solutions.

However, what might be true for Jeff Bezos and Amazon, might not be the case for everyone.

Remember the saying, keep your friends close and your enemies closer? Especially when it comes to beating your competitors at SEO, it’s best to know what they’re up to.

Here is what Marc Straessle, the owner of a Perth SEO Agency focused on digital marketing in Perth, would do to beat competitors for rankings on a particular keyword or set of closely related keywords.

You can go the old-fashioned way and simply google your target keyword(s) to make a list of who is ranking on page one for the same.

However if you want to be a bit more sophisticated and if you want to know who is ranking on page one for each of your target cities, countries or geographic regions, you might want to use rank tracking software tools, such as Link-assistant’s rank-tracker tool.

So once you know who your competitors are, what’s next you ask?

Here are three things that you can learn from your competitors in order to beat them at SEO.

#1 Analyse Competitors Content

The fact that Google is all about relevance and serving results that answer searchers’ specific keyword queries, it’s safe to say that your competitors who already rank on page one, have done a pretty good job with their content.

What you definitely don’t want to do is copying their content. Google is too smart and will penalise your website if you do. However, since your competitors on page one are considered relevant, you could definitely borrow ideas from them in order to help your own information architecture, or in other words you can collect ideas of what content Google considers relevant for the given keywords.

Now that you’ve borrowed some of the concepts from competitors, mixed in with your own ideas and topics, it’s relatively simple what to do next:

Write excellent content that has more breath, is more in-depth and that is more relevant.

#2 Find Link Opportunities

Some SEO experts say that back-links have become worthless and that Google doesn’t consider them anymore as a ranking factor. In my opinion they are dead wrong. Back-links remain one of the most important factors when it comes to keyword rankings. Yes Google became a lot smarter in detecting paid and spamy links, but natural quality links definitely carry a lot of value.

So how to go about building links? Your competitors on page one have already done the hard work for you. They’ve prospected and found many link opportunities. When you analyse your competitor’s back-links, you will find easy link opportunities very fast. They … Read More

Marketing Ideas

How to promote your songs on Spotify?

Do you want to show your musical talent to the world? If yes then nothing can be better than the online music promotions of your websites.  These websites will help a rising singer to show their talent to the world easily.  These websites help people to establish their singing talent in front of people easily.  There are lots of people who are looking for a platform that will help them with this. If you are also from them this is the right time for you to choose a Music website. Spotify is also one from them.

This is digital music streaming services that give you access to millions of songs and videos.   This website helps the street all over the world to show their talent.  This is an immediately appealing site because you can easily access content for free.  you just simply have to sign up on the website using your email and address.  You can simply take the subscription for years to help to help you with easy access. 

Listen to your favorite songs easily

 It is easy to start with these music promotions websites is so much easy. You just simply have to visit the website to sign up to your account.  This is easy there to find and follow your friends there.  You just simply have to sign up with your Facebook account.  You can also see what the are listening and easily add it to your website.  You can easily listen to your favorite songs there.  You can also upload your own songs to get some followers.   The website is specially made for the talented singer who wants to be famous with SoundCloud promotions. The number of followers you will have the fast you become famous. 

 Just Choose your subscriptions level and you are ready to go.  You can easily download the free Spotify Application into your Smartphones.  Sign into your account and be famous. Show your talent to the world without any hesitations.  You can easily find millions of songs on these websites.  You can also download your favorite songs from these websites.

Promote your own music

 This website also gives you a chance to promote your own music on soundcloud promotion. You can upload your songs there. The numbers of followers will decide that how good you are doing there. When you upload a song,   the people who are following you can hear your song.  There are millions of new singers who are uploading their videos and songs.  Your followers can also download the songs in their offline downloads.

 The website gives people easy access to listen to their favorite songs and singers.  You can easily listen to the downloaded songs whenever you want without using your mobile data.  It is simple for you to download albums and songs.  Click the save options on the album and you are ready to go.  You can listen to the songs while traveling somewhere.  This is one of the easiest platforms to promote your … Read More

Digital Marketing